9   Products Last year, NH Hoteles incorporated 11 more “nhube” spaces Strong growth of the PRODUCTS NH Hoteles now has a total of 16 “nhube” establishments in Spain, Germany, Austria and Netherlands. Last year, NH Hoteles incorporated 11 new “nhube” spaces, which merge the hotels’ restaurant, leisure and relaxation services. The new “nhube” spaces are in Madrid, Seville, Barcelona, León, Alicante and Valladolid (Spain), Nuremberg (Germany), Vienna (Austria) and The Hague (Netherlands). “Nhube” combines a lounge, dining area, café-bar, working area, Internet facilities and even a library. It is a multi-functional space where guests can watch television, surf the Net, listen to music, eat, drink and relax. In 2005, NH Hoteles, in collaboration with Ferran Adrià and his team, designed a new range of meals for “nhube”. Each establishment can choose its own menu, from 115 different dishes, including 77 new proposals created by Ferran Adrià. The new dishes follow the same basic guidelines as other gastronomic creations offered by this great restaurateur and    NH Hoteles’ culinary advisor. They are simple, healthy recipes, made with top quality fresh products. The service and presentation have been carefully planned to make the customer feel at home. The range of food offered at “nhube”, based on simple dishes made using top quality ingredients, is complemented by the décor, designed in accordance with the defining characteristics of all “nhube” spaces: neutral colours, natural fabrics and carefully designed lighting to create the right atmosphere for each area. Following the success of the concept, NH Hoteles has now signed another four agreements to incorporate more “nhube” spaces in Spain, Germany and for the first time, in Mexico. 42
43 “nhube” at the NH Den Haag - The Hague (Netherlands)
44 Products STANDARDISATION Because of the ambitious expansion plan for “nhube” spaces both in Spain and abroad, the hotel chain has gone to great lengths to achieve consistency in all the new spaces opened, and to maintain the standards set by the team from El Bulli. Particular attention has been paid to the following aspects: •  Coordination of all new spaces opened, with greater support provided for establishments outside of Spain. •  Internal training for all future executive chefs and the managers selected to work in “nhube” spaces. •  In collaboration with the team from El Bulli, the implementation of a six-monthly audit plan for quality control in ”nhube” spaces, in terms of products and services. •  Creation of standardised recipes. •  Ensuring that the range of food offered is dynamic, changing menus every three months. “NHUBE” SPACES OPENED EVERY YEAR “nhube” at the NH Alcorcón - Madrid (Spain)
45 SPAIN NH BALBOA NH CARTAGENA NH SAN SEBASTIÁN DE LOS REYES NH PACÍFICO NH CENTRAL CONVENCIONES NH ALCORCÓN NH SANT BOI LLOBREGAT NH PLAZA MAYOR NH PARLA NH ALICANTE NH MERCADER NH BÁLAGO Total “nhube” spaces open in Spain GERMANY NH FRANKFURT AIRPORT NH NÜRNBERG CITY Total “nhube” spaces open in Germany AUSTRIA NH VIENNA AIRPORT Total “nhube” spaces open in Austria NETHERLANDS NH DEN HAAG Total “nhube” spaces open in The Netherlands MADRID CARTAGENA MADRID MADRID SEVILLE MADRID BARCELONA LEÓN MADRID ALICANTE MADRID VALLADOLID FRANKFURT NUREMBERG VIENNA THE HAGUE Mar-03 Feb-04 Apr-04 Jan-05 Jan-05 Mar-05 Jul-05 Jul-05 Sept-05 Sept-05 Oct-05 Jan-06 12 Dec-04 Oct-05 2 Dec-05 1 Jul-05 1 LOCATION “NHUBE” SPACES OPENED DATE OPENED TOTAL NUMBER OF “NHUBE” SPACES OPENED 16 TOTAL NUMBER OF “NHUBE” SPACES PLANNED (UP TO MARCH 2006) 4 SPAIN NH CONSTANZA NH NUMANCIA Total “nhube” projects agreed in Spain MEXICO NH SANTA FE Total “nhube” projects agreed in Mexico GERMANY NH STUTTGART AIRPORT Total “nhube” projects agreed in Germany BARCELONA BARCELONA SANTA FE STUTTGART 2006 2006 2 2006 1 2007 1 LOCATION “NHUBE” PROJECTS AGREED DATE OPENED
46 Products and Fast GO
47 The unprecedented success of “Fast Good” is reflected by its widespread popularity among consumers Fast Good and Fast GO at Juan Bravo - Madrid (Spain)
48 Products FAST GOOD AND FAST GO The restaurant culture created by NH Hoteles in collaboration with Ferran Adrià has become a gastronomic phenomenon that began when the first “Fast Good” restaurant was opened in Madrid. The hotel chain currently has three “Fast Good” restaurants open, two in Madrid and one in Santiago de Chile. NH Hoteles has also incorporated further innovations such as the “Fast GO” shop, in the latest establishment opened in Madrid in December 2005. The “Fast GO” shops provide complete solutions for customers who wish to eat simple, original and quick food made at home. Customers can buy the ingredients used in their favourite dishes and prepare them at home following the instructions provided by Ferran Adrià. “Fast GO” is divided into five main sections or “five worlds and cultures”: the world of eggs, the world of pasta, the world of chicken, the world of ice cream and the world of wine. The “world of eggs” offers different and original ways of preparing eggs. The “world of pasta” sells individual servings of fresh pasta that can be combined with a wide range of home-made sauces and topped off with different types of cheese. In the “world of chicken” customers buy a whole chicken, take it home and heat it up, serving it in various different ways: Cantonese, Marrakech, Classic or Thai. The “world of ice cream” shows customers different uses and combinations of ice cream. And finally the “world of wine” offers different suggestions on the perfect wine to go with all the meals available at “Fast GO”. The “Fast Good” restaurants have been a resounding success. The three restaurants opened in Santiago de Chile and Madrid, in 2005, are already extremely popular with customers. The hotel chain has received over 300 franchise applications from all over the world since the first restaurant was opened. “Fast Good” aims to implement a new restaurant culture based on healthy eating habits and which is aimed at anyone who wants to eat well but has little time. After introducing several new features into this project, “Fast Good” is ready to expand. The company has already signed five agreements for new “Fast Good” restaurants to be opened in Spain; in Madrid, Barcelona, Valencia and Las Palmas de Gran Canaria. The company hopes to have a total of 12 new project agreements signed by the end of the year and to begin its international expansion. Gabriele Burgio and Ferran Adrià
49 Spain Chile Madrid Madrid Santiago de Chile Padre Damián Juan Bravo Isidora Goyenechea X FAST GOOD SHOPS OPEN LOCATION COUNTRY ADDRESS FAST GO SHOPS Spain Madrid Alcobendas (Madrid) Las Palmas de Gran Canaria Valencia Barcelona Orense Anabel Segura Simón Bolívar Gran Vía Marqués del Turia Balmes X X X X X LOCATION COUNTRY ADDRESS FAST GO SHOPS FAST GOOD SIGNED (up to March 2006) AVERAGE DAILY TURNOVER IN THE MAIN FAST FOOD CHAINS IN 2005, PER ESTABLISHMENT (€)
50 Products
51 WE ARE DESIGNING A NEW KIND OF HOTEL “nhow” is a new kind of NH hotel, designed for an avant-garde, sophisticated and international clientele. This is a new and exclusive category of hotel for a new era, which incorporates the new philosophies of contemporary living: technology, creativity and luxury. Created especially for customers who follow the latest trends, “nhow” offers features that are ideal for contemporary generations, who are in themselves diverse, globalised, ever-changing, bohemian and searching for a different kind of hotel, which is exactly what “nhow” can provide.   “nhow” reinterprets spaces, times, services and functions and will become a point of reference in the most modern city areas. Choosing “nhow” means becoming part of a community, a cutting-edge way of living and life.   An “nhow” hotel should be a social focal point in a city, where people go to see and be seen. The core identity of “nhow” hotels focuses on avant-garde design, innovation and individuality. The design reflects a specific type of person, lifestyle, a place to meet people and be recognised, to be comfortable in your surroundings, to eat good food, use the spa, organise a work meeting or hold a social event. “nhow” is the very latest category of hotel offered by the NH group, the result of research and the continuous development of new concepts. The first establishment will open in Milan in the second half of 2006.
52 Products
53 ELYSIUM - INGESPORT In 2005, NH Hoteles acquired a 30% stake (with the option to acquire a further 30%) in Ingesport, a company that specialises in spas, sports centres, beauty and health services. Ingesport coordinates the Elysium brand offered by NH Hoteles, both in terms of creation, implementation and centre management. This is a strategic tool used by the group in the range of health and sports services it provides for its customers. ELYSIUM AT MADRID AIRPORT The 6 concessions located at the Barajas International Airport terminals will give millions of travellers the chance to discover the Elysium Spa brand and services offered by NH Hoteles. Two new spa concepts have been created specifically for these new concessions: Elysium Beauty Spa and Elysium Travel Spa. Six Elysium centres will be opened in all the terminals at Barajas Airport (three in T4, two in T1 and one in T2), the very first centres of this kind in a Spanish airport. They are pioneering centres, offering relaxation services and massages, located close to VIP areas, with exclusive services and changing rooms for travellers who have to wait for any length of time at the airport. ELYSIUM SPA MADRID Important facts from 2005: - It now has 800 members - The International Olympic Committee chose to stay at the NH Eurobuilding hotel during their visit to Spain, after having seen its facilities and in particular the Elysium Spa. - An agreement was reached with the Spanish Basketball Federation for the use of its facilities. - The Padel Club was officially opened. - Advert promotion in the TV series "Aquí no hay quien Viva" on Antena 3 Television. -  Widespread media coverage in Spain: Antena 3 Television, Telecinco, Telemadrid, Expansión, El Mundo, ABC... ELYSIUM SPA SOTOGRANDE The Elysium Spa Sotogrande has been extended from 1000 m2 to 1800 m2 and now offers new healthcare services and highly innovative facilities. OTHER PROJECTS There are plans to build new Elysium Spa centres in the following complexes: Donnafugata (Sicily-Italy), Riviera Maya (Mexico) and the NH Krasnapolsky (Amsterdam-Netherlands). Elysium, the Spa of Madrid - NH Eurobuilding - Madrid (Spain)
•  200,000 NH World cards now active. •  Over 230 NH Hoteles, in 14 countries, are included in the programme. •  The programme has been made available to new groups: 1. Agreements have been reached with various groups and prestigious organisations to create NH World cards for their employees that are personalised and carry the organisation’s own logo. 2. Shared card: this involves creating a card with a special design for various groups: - Sports clubs - Civil servants - Other customer loyalty programmes •  Extension of the NH World Programme to include a: - Shareholders’ Card. - Civil Servants’ Card. •  Development and implementation of new functions and advantages for members of the programme: - Giveaway credits: Cardholders can give away the credits they have earned to anyone, regardless of whether that person holds an NHW card. The aim of this promotion is: - If the person who receives the credits is an NHW Card holder, the NHW card holder giving the credits away can make good use of unused credits. - If the person who receives the credits does not own an NHW Card: engagement of new members for the programme since the only way the credits can be used is through the programme, with an account. - Use of the credits programme to pay for restaurant services: as long as the person is staying at an NH hotel, the total expenses incurred for food and drink during the stay can be partly or fully paid by using these credits. - Constant updating of the NHW webpage with new developments, fast information, exclusive and personalised promotions, etc. • Promotion credits: a new promotion system to encourage bookings according to destination, date, type of customer, etc. 54 Products NH World
NH Nürnberg City (Germany) 55 NH Timisoara (Romania)
CHOOSE YOURS “Choose yours!” is an innovative product created by NH Hoteles, designed so that companies can give a very special gift to their employees, customers or friends. There are gift vouchers valid for one night’s stay for two people including an NH buffet breakfast. This promotion allows the bearer to choose from a wide range of NH Hoteles in Spain and Portugal. Furthermore, the vouchers can be personalised, making it a truly unique gift. EVENTS WITH CONTENTS In their endless search for innovative products, at the end of 2003, NH Hoteles designed an original product that offered new alternatives to traditional tourism: “Weekends with Content”. After the success of the original product, NH has launched a specialised version: “Events with Content”. The hotel chain offers companies a different and exclusive option for their events, conventions or incentive trips, any day of the week and wherever the customer decides. IBERIA CAMPAIGN NH Hoteles and Iberia airlines signed an agreement last December to reward customers of both companies. Thanks to this pioneering agreement, Iberia Plus members can get a free plane ticket for someone travelling with them, using the same route, as long as they have stayed at an NH hotel. This very special offer does not end here, since if the customers’ destination is a city in Spain or Europe with an NH hotel, NH doubles the points earned with Iberia Plus if they stay at that hotel. 56 Products OTHER PRODUCTS International show jumping competition in La Coruña - Casas Novas (Spain)
57 CITY LIFE In order for our customers to find out about the wide range of destinations offered by our chain, a series of postcards has been created with picturesque images of the cities and a short text about the typical events, monuments and people from each city. They are available for all the hotels in Spain and can help customers to decide on future destinations. PERSONALISED PRODUCT VOUCHERS The hotel chain has created a catalogue of all its personalised products, including the Weekends with Content, the Pack Collection and Choose Yours deals. All these products can be included in a booklet of vouchers that are valid for the activities selected. This new product gives the customers a wide choice of hotels, leisure options, sports activities and relaxation centres. Gabriele Burgio at the NH Hoteles stand in FITUR - Madrid (Spain)