NH Corporate Responsibility 200623PART II. MANAGING CORPORATE RESPONSIBILITY 2006
General ShareholdersMeeting 2006General ShareholdersMeeting 20064
4NH Hoteles and shareholdersCreating Sustainable ValueAll contact with our shareholders, individual, institutional andpotential, are centralized through different channels from theInvestor Relations Department.On the NH Hoteles website, the Shareholder Informationsection collects the latest news on the group, the calendar ofrelative events, information on Corporate Management and even adirect website link to the CNMV (Spanish Stock ExchangeSupervisor). We at NH Hoteles have designed this section out ofthe requirement for transparency and courtesy that we owe ourshareholders for the confidence they have placed in ourmanagement. Information obtained through this medium is clear,direct and practical, conditions we have marked from thebeginning as an objective in our shareholder relations so that theirview of the business would not be distorted or affected by high orlow periods.The same section of our website contains the ShareholdersCorner, where direct contact may be made with the department,via email or telephone, to discuss any question or request moreinformation. Stock market analysts and investment funds areperiodically called together though conference calls, as well, tobroaden their knowledge of our economic movements and thosein which they can actively participate at the time or else accesshearings at which they were not present.The Investor Relations Department is constantly proactive in itscommunication with our investors by supplying them withcompany quarterly results and any other relevant informationproduced. NH Hoteles has quadrupled its size in fewer than seven years.This has meant a daily effort to pass on these corporatemovements with maximum rigor to make our shareholderscollaborators and participants in this growth strategy.NH Hoteles also promotes the active participation of potentialshareholders by organising different road shows each year forfinancial analysts and investment groups along with conferencescoordinated by financial intermediaries. In this way NH Hotelesintroduces the company to the most important financial centresand then obtains an evaluation afterwards from the attendeeson the information they received. This lets us continuallyimprove our strategy on collaborating with present and withpresent and potential shareholders.The NHWorld program for special client service has an expandedversion for our shareholders to help them feel even more a part ofthe company. When they access the services, they help usimprove in the search for excellence in quality and detail.The Corporate Management Report for the 2006 year offers allthe information on the company's economic activity during thepast year along the same lines of transparency and truthfulness.OUR RESPONSIBILITY AS A BUSINESS IS TO CREATE VALUEFOR OUR SHAREHOLDERS, WHO FORM A KEY PUBLICGROUP BEFORE WHOM WE MUST BE ACCOUNTABLE IN ATRUTHFUL AND TRANSPARENT MANNER. NH HOTELESBELIEVES IT HAS SHOWN ITS CREDIBILITY AS A QUOTEDENTITY WHEN THE INVESTOR BECOMES A STABLESHAREHOLDER AND THUS BASES HIS RELATIONSHIP ONCONSTANT, COMPLETE AND AUTHENTICCOMMUNICATION.NH Corporate Responsibility 200625Number of entities making analysis reportscovered at the national level forNH Hoteles during the yearNumber of international entities making analysis reports covered for NH Hoteles during the yearNumber of telephone conferences attended by shareholders and investorsNumber of one-on-one meetings attended byshareholders and investorsNumber of analyst follow-up reportsNumber of institutional investor visits during the year1851,0376218801549254715170Indicators2006 2005Gabriele BurgioExecutive President NH Hoteles
NH PrismaMadrid - Spain5
5NH Hoteles and EmployeesThe Value of PeopleIn 2006 we have grown not only in the volume of business,number of hotels and rooms, but also in the number of people.One thousand four hundred eighty-seven new hires have beencreated as a result of the expansion plan in which the company isimmersed. In this regard and of special interest is the detail on the creationof stable employment (indefinite hires) in Spain during 2006, withan 11.13% increase in indefinite contracts. Of those, it is importantto point out that groups benefiting the most have been womenand people over the age of 40, who make up a total of 56.7% and40.5% of indefinite contracts respectively, followed by the hiringof young people and immigrants at 9.7% and 9.8% of the total.The group with the greatest increase in the creation of stableemployment in 2006 has been immigrants, showing a hiringincrease of 48.96% compared to 2005.AT NH HOTELES WE ARE CONVINCED THATEMPLOYEES ARE THE MAIN PERFORMERS OF OURCORPORATE RESPONSIBILITY. THEIR COMMITMENTLETS US CONTINUE TO OFFER OUR HIGHEST LEVELOF SERVICES AND LIVE A PROCESS OFCONTINUOUS IMPROVEMENT. CONSEQUENTLY,WE MAKE BI-DIRECTIONAL INTERNALCOMMUNICATION A PRIORITY BY LISTENING TOWHAT OUR EMPLOYEES HAVE TO OFFER ANDFOSTERING THEIR TRAINING, DEVELOPMENT ANDDIRECT PARTICIPATION.NH Corporate Responsibility 2006277.22%19.73%3.73%8.92%19.04%27.11%9.70%10.11% Mexico: 519New Hires 27.11% Austria, Switzerland, Hungary and Rumania: 119New Hires 19.73%Italy 28 New Hires 19.04%Mercosur: 52 New Hires 9.70%Germany: 244New Hires 8.92% Spain and Portugal: 411New Hires 7.22%Benelux / United Kingdom / Africa: 115New Hires 3.73% TOTAL JOBS CREATED IN 2006: 1,487New Hires, representing 10.11% compared to the year beforeCREATION OF EMPLOYMENT IN 2006 BY BUSINESS UNITCREATION OF STABLE EMPLOYMENT IN SPAIN AND PORTUGAL IN 2006INDEFINITES20052006INCREASETOTAL3,667 4.075 11.14%YOUNG PEOPLE (25 OR YOUNGER)33339518.65%WOMEN2,021 2,310 14.32%40 OR OLDER1,4801,65211.66%IMMIGRANTS268 400 48.96%INDEFINITE PERCENTAGES BY EMPLOYEE TYPE20052006INCREASE% YOUNG PEOPLE (25 OR YOUNGER)9.1%9.7%6.76%% WOMEN55.1%56.7%2.86%% 40 OR OLDER40.3%40.5%0.47%% IMMIGRANTS7.3%9.8%34.03%
NH Corporate Responsibility 200628Internal CommunicationCommunication withour employeesbegins at the time oftheir joining thecompany by givingthem a WelcomeDVD containing thevalues, culture andstyle of NH Hoteles.From then on therelationship starts toflow from bothparties through theuse of the most basictool, the IntranHet,and its EmployeeMailbox, where they can ask any questionthat will be answeredwithin 72 hours.An internal study confirmed that only 37% of employees hadaccess to the IntranHet, so in 2006 the Project PC Corner wasinitiated through which computers with Internet connection arebeing installed in some work centres. This lets employees who up to that time had no access to them use this method of internalcommunication together with access to the E-learning Lounge andemployee portal, where internal vacancies are published. 2006 sawthe project totally implemented in Europe (except for Spain, with30% connectivity). Furthermore, in 2006 Internal Communication Managers at eachhotel have been named, brining to 326 the total number of peoplewho will make the communication job part of their regular work,just like each Business Unity Manager. These appointments havebeen positively evaluated by the employees, since they haveeased bi-directional communication, and have been adapted tothe needs of each work centre.Another of NH Hoteles initiatives, coordinated by the InternalCommunications Department, is its Employee Club, which offers ahost of special bargains and prices for NH Hoteles employeesplus other employee benefits. In this last area, NH Hoteles tries tooffer advantages in the use of products and services from otherbrands. A general line of activity involves seeing that eachagreement signed with one of our suppliers also includes abargain or discount for the NH Hoteles employees. All theseadvantages can be found at our employee portal (IntranHet) withdetails for each bargain and how to access it.At NH Hoteles we know that employee satisfaction directlyinfluences the quality of the services we offer, which is why we sendout Satisfaction Surveys once every 2 years so our employees cantell us their levels of motivation, involvement and suggestions forimprovement. Employee Club (IntranHet)Welcome CDNH HotelesEmployee Mailbox
NH Corporate Responsibility 200629The last edition took place in 2005. In 2006 it was repeated at the30% of work centres with the least participation and/or satisfactionand by selecting those with the greatest potential forimprovement. In the last survey, not only did the participation level rise (from71.1% to 71.3%), but the satisfaction level of those surveyed rose,too, to a 2.08 level of satisfaction on a 3-point scale. Identification ofthe areas for improvement, the survey outcome, has resulted in theannual Action Plans at each Hotel / Business Unit and Corporate,with a pledge of quarterly follow-up of its level of implementation.Once the action plans are defined, they are included in theManagement by Objectives (MBO) of the Hotel Directors andDepartment Heads.EVOLUTION SATISFACTION SURVEY RESULTS:NH World2003200520062.032.042.08With 0 being the lowest and 3, the highest markQuestions showing the greatest satisfaction in 2006 are those on theEmployee Card, the Bono Amigo and special employee pricing,respect in the work environment for cultural, racial, sexual, age, andother differences, and employees' involvement in improving clientsatisfaction. As we have noted, we understand the areas with thelowest ratings to be opportunities for improvement through actionplans. But we take great pride in the fact that the turnover rate is13.6%, much below the industry average of around 20%, due tohaving satisfied employees. This last piece of informationencourages us to continue improving the job climate, which puts usahead in identifying present and future needs. In this way we measure the ratings the employees give for thecompany and their jobs, and we are able to discern areas forimprovement. These surveys also provide suggestions and actionsto set in motion for client satisfaction itself. Following the surveyswe began fostering employee participation in businessdevelopment through the NH Hoteles Idea Program. Hereemployees generate new ideas about specific matters posed tothem. Two hundred and sixteen new ideas have been collected thisway, and the 20 best were rewarded. One of this programs resultshas been the Breakfast Kit, designed for our clients children and abig success among both parents and children, or the placement oflifters under the beds to prevent injuries to the housekeepers. This programs great reception and usefulness has promotedinclusion of the concept of employee participation into ProjectQuality Focus, which tries to maximise positive experiences throughthe perception of employees and clients, using their ratings andsuggestions in a continuous process of quality improvement.Our employees experiences let us improve our services andproducts. In 2006 we began the Anecdote Contest, in whichbetween October and December we collected all the anecdotesemployees have experienced at our hotels and wanted to share.NH UNIVERSITYOne of our employees most important satisfaction points is thepromotion of their training and professional development. At NH Hoteles we are aware of this, and so NH University was createdin 1996. It is the first corporate university in the hotel industry for thepurpose of supporting and collaborating to achieve corporateobjectives: transforming the chains mission and values into concreteaction by working together in the introduction and development ofnew work systems, processes and tools, by accelerating andfacilitating the continuous evolution of the company and bymaintaining the "living flame" of commitment and pride in thepeople who make up the organisation.Over the course of more than 10 years, NH University isprofessionally handling training, both internal and external, whilehaving to exceed the high quality standards year after year requiredby and agreed to with different NHU Steering Committees at eachBusiness Unit.NH University Training for Management Employees
Every year an NH Hoteles Corporate Training Plan is set up withobjectives and a global view. Corporate training programscommon to all Business Units are designed with custom programsdesigned to satisfy the specific training needs of each Unit. Thetotal training investment made in 2006 was €2.37M, with a per-employee investment of €154.85. Not included in these investmentdata are the costs of lodging, food and unworked hours.The Corporate Programs are needed to achieve the incorporationof practices, policies and procedures. They have thus become avalid tool to blend how things are done, differentiate ourselvesfrom the competition and reinforce our idea of quality and serviceorientation to be a step ahead of the client's needs.At the present time NH University is structured on 8 NHUCampuses. In 2006 the one in Benelux/UK, which is common toHolland, Belgium, Luxemburg and the United Kingdom, wasreactivated. In addition, a few years ago the new NH UniversityLearning Lounge campus got underway, through which we offer on-line training designed to overcome physical distances andfavour flex time (totalling 5% over the total hours of trainingreceived).Listing of Training Given at Hotels and Central Services (SC)Grouped by Duty Areas and Worldwide at Hotels and ServiceCentres:The participation of internal trainers in NH University programshelps us make possible the offering of 100% NH Hoteles trainingyear after year. Thanks to the efforts of 162 internal trainers of allnationalities, NH University is making our company morecompetitive every day by its ever more prepared and motivatedprofessionals. Specifically, internal training focuses on blending thephilosophy of Excellence in Client Service and is a keyinstrument in incorporating new Business Units and employees whocontinue to join us in this process of expansion and integration. To accelerate this process, NH University has designed an NH Hoteles Welcome Plan. It involves the first contact of newentrants into the NH Hoteles world with the goal of generatingpride in belonging to the organisation, excitement about joining abig multi-national company, passion for detail and transferral of thevalues and essence of what makes the NH Hoteles spirit. If we include these results with the distribution of training data bytype and ages, we find the following results worldwide:NH Corporate Responsibility 200630 8% Administration 28% F&B7% Sales6% Maintenance6% Management 21% Front Office15% Housekeeping 7% SSCC2% Others7%2%8%28%7%6%6%21%15% 18% Less than 25 years old70% Between 25 and 45 years old 12% More than 45 years old18%70%12%48%52% 52% Women48% Men
In 2006 NH University provided more than 180,000 hours oftraining. Its goal centres on truly identifying needs in line with thecompanys strategy by working together with attractive trainingmethods on employee understanding and participation inachieving the NH Hoteles corporate goals. Continuous trainingthrough high quality levels then becomes its daily goal. Animportant part of the training is achieved in dynamic classroomswhere the employee/student must participate actively and, in otherinstances, training is moved to specific rooms and open spacesthat notably help assimilate different concepts.NH Corporate Responsibility 200631Internal/ExternalBusiness UnitNº hoursNº participantsExternalBU Benelux/UK8,208.501,036BU Germany15,473.001,821BU Headquarters3,965.50212BU ItalyBU Mercosur12,296.001,433BU Mexico/Cuba21,881.502,968BU Sotogrande631.00128BU Spain & Portugal45,235.001,635BU SwAHR3,875.00516Total External111,565.509,749InternalBU Benelux/UK1,571.00288BU Germany9,167.501,124BU Headquarters757.0073BU Italy3,943.0066BU Mercosur8,184.00750BU Mexico/Cuba20,177.502,380BU Sotogrande400.0014BU Spain & Portugal14,647.50718BU SwAHR2,251.00301Total Internal61,098.505,714E-learningBU Benelux/UK559.5047BU Germany509.9041BU Headquarters168.3221BU Italy497.6512BU Mercosur132.6010BU Mexico/Cuba1,878.31117BU Sotogrande24.001BU Spain & Portugal4,235.59318BU SwAHR44.3712Total E-learning8,050.23579Total180,714.2316,042Nº of Hours / FTEs11.27
By following the Back to Basics corporate strategy, severaltraining initiatives have been developed, among which we shouldhighlight: Back-to-Basics Corporate Programs: Excellence in ClientService and Client Focus Preparation for Back-to-Basics Corporate Programs: QualityFocus and Quality through People Campaigns on Service Principles (One Pagers) The 6 Steps for Rational Use of Natural Resources Program Immersion in Operations of Service Centres Personnel Fast Good Training Openings Nhube International Convention New Openings strategic training at BU Italy to transmit theknow-how and way of working characteristic of NH Hoteles NH Talent Scout (Internship) at BU Germany NH Estafette (Sales) at 7 BU Benelux/UK Training and Integration at NH Cuba: Spirit, Management &Supervision with Passion and Back to Basics Teacher Training at Hotel Schools in the Community of Madrid(CAM)Another program in the Back to Basics framework is theImmersion in Operations, allowing all employees from servicecentres, beginning with the Corporate Directors, to get a close up,real view of the work done by other companions at NH Hoteles.Over several workdays, the participating employees in this trainingaccompany other companions in their daily tasks, combining it withtheoretical training about the job. When training is completed theexperience is rated and suggestions for improvement requested ineach area.Internal Development and Talent ManagementNH Hoteles has always been committed to the development of itsinternal employees. Talent development has come to play anespecially important role when faced with NH Hoteles growthstrategy. The need to proactively identify and develop a reservoirof professionals who will ensure leadership and succession at thecompany in the medium and long term has become one of thegoals of our Human Resources Department. Because of this everyyear NH University forms a new reservoir of high potentials in theInternal Development Program (PDI) with an eye towards acquiringa global, strategic view of the different areas in the chain anddeveloping their abilities as future managers. In 2006 we launcheda new version of the PDI (TalenHt Management) at theinternational level that covers different specialisations: Operations,Sales, Leisure and Food and Beverages. The common portion of this program has been coordinatedsimultaneously in 3 languages (English, Spanish and German) inHolland, Spain and Germany, respectively. Finally, during theclosing international convention at year's end, all the membersfrom the different countries had the chance to share strategy withGeneral and Corporate Managements at the InternationalConference for TalenHt Management, where they got to know firsthand the strategy to follow in coming years. In 2007 we foreseegiving this program in Italian, for which a careful identification oftalented personnel has been made for their participation in theprogram, set to begin in May of 2007.NH University thus tries to respond proactively to future needs ofthe company. Thanks to this program, in 2006 we identified a totalof 62 top talents from 14 countries to whom we gave 22,952hours of training distributed among various modules and dutyspecialties. This program ties in with NH Hoteles priority toprovide internal training. It has become a reality, given that morethan 90% of the appointments to Hotel Director in the chain arePDI participants, proving the success of this program and that NH Hoteles is committed to its internal employees development.NH Hoteles also has a commitment to collaborating withUniversities and Schools of Tourism, Professional TrainingCentres from all countries and regions where we have a presenceand which train our potential collaborators. NH Corporate Responsibility 200632
In fact, we are following a scholarship program in practice withthese institutions, a program in which we firmly believe, as shownby the fact that more than 60% of recipients are finally incorporatedinto the staff. In Spains case, 750 students have developed theirpractice programs throughout the year and internationally, 1,450students in practicum in 2006.Another example of our training policy and the confidence weplace in the talent of our young apprentices is the initiative taken 3years ago at the Business Unit in Germany: NH Talent Scout. The goal of this project is to improve training and development ofthe industry's future professionals. More than 600 scholarshiprecipients came to this last edition, of whom 50 were finalists andmany of whom were hired at NH Hoteles. The finalists participatedin the NH Career Centre project, where they ended theirprofessional training to join our staff.Besides collaboration with the Universities and Schools insofar asScholarship Programs, another proof of these close relationships isthe presence of the chains General Director of Operations as amember of the Advisory Council of the prestigious AdvancedSchool of Tourism in Glion (Switzerland) since May of 2006. In 2005this School created an NH Hoteles Classroom as a complementfor its students who were learning about managing a hotel chain.We have reached agreement with the San Roque (Cadiz) City Hallto award scholarships to 12 of the attendees at the courses at theSotogrande Golf Training Centre. The courses taught at the NH Sotogrande Hotel and the Sotogrande Golf Academy aredesigned to train and hire young residents of the area for differentjob opportunities offered by the world of golf and that needcertain specialisation.NH Corporate Responsibility 200633NH Talent ScoutNH Hoteles Employees