PART I. VISION OF CORPORATE RESPONSIBILITYNH Corporate Responsibility 20069
Nhube from NH BalboaMadrid - Spain1
1Our focus on Corporate ResponsibilityAT NH HOTELES WE UNDERSTAND CORPORATERESPONSIBILITY TO BE A KEY PART OF OUR CHAINSACTIVITY. THIS MEANS OUR VISION CAN BE SUMMARISEDAS OFFERING HOTEL SERVICES WHICH ANTICIPATEPRESENT AND FUTURE NEEDS OF BOTH OUR INTERNALAND EXTERNAL STAKEHOLDERS (EMPLOYEES, CLIENTS,SHAREHOLDERS, SUPPLIERS, ETC.), THE COMMUNITIESWHERE WE OPERATE AND FUTURE GENERATIONS WITHMAXIMUM ATTENTION TO DETAIL AND EFFICIENT ANDSUSTAINABLE SOLUTIONS.We see this vision reflected in the values characterizingNH Hoteles culture and its actions as a responsible enterprise: Trust Worthiness: At NH Hoteles we are trustworthy, competentand display ethics and transparency in our relationships. People Focus: The heart of our company's activity is people,our clients and our employees, our shareholders and oursuppliers. As hotel managers we are characterised by thevocation of service, and we strive to satisfy our clients' needswith a special sensitivity towards different stakeholders. Business Sense: This is one of the values which guides NH Hoteles in its daily activities. We take the actions requiredfor consistency with our strategy and responsibility so as toensure economic viability, profitability and financing of ourfuture company. Innovation: Our challenge is to anticipate the present andfuture needs of our clients and a constantly changing society bycreating new products and services. Fun: At NH Hoteles we perform our work with enthusiasm. We enjoy giving the best of ourselves and are convinced thatthis positive energy is transmitted and outwardly contagious,generating shared benefits.This focus underlies our corporate culture and is the referencepoint around which our management is structured, just as wehave integrated corporate responsibility into the entireinstitution. To prepare the first Corporate Responsibility Annual Report, andas a first step towards accountability in following the GlobalReporting Initiative (GRI), NH Hoteles has undertaken a processof inquiry and internal meaning to define its focuses onleadership and management in the main areas of responsibilityexactly as required by the GRIs G3 version. It has to do with responding to a broad set of needs, sometraditional, others new, in the hotel industry: demographic andsocial changes affecting our present and potential clients andthose to whom we must give response; the growing shortage ofstaff for our hotels in certain countries or the lack of social valuein this activity industry. Identified needs have been grouped byfocus type:1. Focus on our Economic Development We believe that efficient company financial management andtransparency in accountability are fundamental to achieving ourbusiness objectives, which are to satisfy the economic interestsof our shareholders and guarantee the creation of wealth uponwhich we can create shared value. We maintain direct and transparent communication with ourshareholders by being especially demanding about detailedinformation on Corporate Management.NH Corporate Responsibility 200611NH Hoteles Employee Card
NH Corporate Responsibility 2006122. Focus on Environmental Management In our company we place a premium on an ecological andenvironmental approach throughout the business cycle, from thejobs of hotel planning, design and construction to its daily workand the services we offer our clients. We like to be a step ahead by studying technologicalopportunities and analysing changes in living habits so we can beinnovative and offer services to answer the social andenvironmental challenges of the future. We are an eminently urban hotel chain, firmly committed to thesustainable development of our cities. We contribute to the rational use of urban terrain by restoringbuildings which also permit mixed use and through an innovativespace management model that optimises a buildings surfacewith important energy savings as a result. Approximately 50% of the energy that Europe consumes is usedfor buildings functioning. NH Hoteles is continuously workingtowards rational energy use by keeping the buildings in goodworking order, bringing energy consumption to a balanced leveland promoting the use of renewable resources, all the whileguaranteeing the highest quality of service to create a satisfyingexperience for our clients.3. Focus on Labour Practices and Work Ethics At NH Hoteles we believe in an occupational environment filledwith creativity, innovation, motivation and enthusiasm shared withour clients. Our Code of Conduct sets the criteria for good practices andexcellence in the provision of services and fosters the policy ofdiversity, its management and equal opportunity in allprocesses. Since its very beginning NH Hoteles has opted for professionaldevelopment and employee training as the means to fulfillingour philosophy of excellence and continuous improvement, thusinspiring our client service. As a result, talent management playsan especially important role in a business of continuous growthand expansion. Our global presence promotes cultural and national diversity,with NH Hoteles' Integration Policy being a priority byfavouring its employees international movement. We believethat through a diverse and well integrated staff we guaranteethe best service to our clients. Our main goals focus on theflexibility to face such diversity and conciliation as a keyelement in retaining internal talent, as well as being attractiveto the labour market. To guarantee community integration, one of our priorities iscreating total accessibility for our clients and employees byadapting our hotels and information systems to them.4. Focus on Human Rights Because the companys main activity is people, we are firmlycommitted to human rights and its promotion and have signedthe 2006 United Nations Global Compact. NH Hoteles is present at a global level and aware that businessdevelopment everywhere must guarantee harmony among theglobalisation of tools and processes, respect and developmentfor local cultures and the promotion of human rights.Almenara Golf CourseSotogrande - San Roque - Cádiz - Spain
NH Corporate Responsibility 2006135. Focus on the Impact on Communities in Which We Operate andon Society Hotel activity and tourism are important engines for a countryseconomic and social development, and NH Hoteles is proud toform part of the chain that creates wealth in those places wherewe are present. NH Hoteles is a worldwide company providing services in verydifferent geographic areas, developed countries and developingregions. Thanks to this we are contributing to the creation oflocal employment as well as to the economic and social growthof those communities in which we operate. At NH Hoteles we are actively committed to the mostunderprivileged social groups and work together with NGOs,Foundations and Institutions on numerous social actionprograms.The advisory process on the institutions guiding principles has alsohelped us design a first Strategic Plan that will form the companysaction focal point for Corporate Responsibility. This may be dividedinto three areas:A) Responsible common initiatives towards the business industryThese are the substantial topics on which we must report and act,just as on other business industries, since they pertain to commonsustainability goals where all businesses must put specific actionsinto motion. Among these topics at the international level we find obligations toCorporate Management, transparency and shareholderparticipation; reconciliation of employees family and work lives;service quality and client services; the promotion of responsibilitytowards the value or supplier chain and the company'senvironmental management. We must act and be accountable for all of these, as required of theentire business industry. B) Specific responsible initiatives for the tourism and hotel industriesWe must take action on these initiatives in a singular fashion due totheir special meaning and transcendence at the macroeconomiclevel of the industry in which we operate, the tourism industry andmore specifically, the hotel and renovation levels. For example, such is the case in the importance of hiring, retaining,training and promoting personnel in an industry like hotels, sointense in human resources; the impact our industry must have onlocal economic and social development; the special value thattourism and the hotel industry bring to the understanding andmanagement of cultural diversity; the promotion of indirectemployment our industry generates; etc. In these areas we must offer a solid response and positionourselves by developing specific policies in line with theresponsibility and sustainability our industry demands. C) NH Hoteles specific scope of responsibilitySpecific subjects of responsibility and sustainability to which NH Hoteles can give a better response, depending on theirparticulars: its history, values, experience, abilities, markets ofoperation and the services it renders. Social and environmental challenges shape these initiatives, towhich our activity as a hotel company can decisively contribute. Our main responsibility is rooted in this field, because through ourown business activity we can better contribute to local and globaldevelopment in the medium and long term. Because the companys main activity deals with people, we arefirmly committed to human rights and its promotion and havesigned the 2006 United Nations Global Compact. NH Hoteles is present at the global level and aware that businessdevelopment everywhere must guarantee harmony among theglobalisation of tools and processes, respect and developmentfor local cultures and the promotion of human rights.
Nhube of NH Nürnberg CityNuremberg - Germany2
2Our management of Corporate ResponsibilityThe management of NH Hoteles is totally involved in the drive anddevelopment for a culture of Corporate Responsibility at thecompany, with the result that the Department reports directly to thePresident, its Director being a member of the ManagementCommittee and the strategy defined in this area being protected byan Independent Advisor. The company has consideredstrengthening channels of dialogue and advice with differentstakeholders as a priority as well as internal and external sensitisationto Corporate Responsibility by systematising responsible policies(environmental, people management, client relations, etc.) andimproving accountability. To ensure proper implementation and coordination in the differentBusiness Units, a Corporate Responsibility Manager is named ateach Business Unit, with a Monitoring Committee defined at theCorporate level unifying the organisations different areas, amongwhich we find, among others the Directors and Managers of InvestorRelations, Projects, Engineering and Maintenance, HumanResources, Purchasing, Marketing, Innovation and Style. This groupwill oversee completion of the action plans and the completion ofimprovements.In 2006 NH Hoteles was able to identify company risks by defininga respective map under the categories of regulatory, operational,financial, environmental and strategic risks. The map will serve as abasis for future identification and risk management planning in thearea of corporate responsibility. 2007 has seen our first Annual Report specifically on CorporateResponsibility for the company in 2006. It establishes themeasurement and reporting systems that will let us beaccountable according to the most commonly used reportingsystems, as concluded by the Global Reporting Initiative, G3, whohas given us the appropriate seal of verification. To make inquiries or get more Annual Report information, you canaccess the Corporate Responsibility page at the NH Hoteles website(www.nh-hotels.com) or send an email directly to Marta Martín,Corporate Responsibility Manager (m.martinmartin@nh-hotels.com).Board of Directors:Corporate Responsibility AdvisorPresident:Gabriele BurgioCorporate Responsibility Director: Juan Mª de MoraCorporate Responsibility Manager: Marta MartínCorporate Responsibility Area OrganizationNH HOTELES IS EVER MORE AWARE OF ITS ROLE ASAN ACTIVE AGENT IN SOCIETY'S FAIR DEVELOPMENTAND BELIEVES IT SHOULD ACTIVELY MANAGECORPORATE RESPONSIBILITY BY FULLY INTEGRATINGIT INTO THE BUSINESS STRATEGY. AS A RESULT, IN2006 WE CREATED A CORPORATE AREA OFCORPORATE RESPONSIBILITY, WHICH IS RESPONSIBLEFOR DESIGNING AND IMPLEMENTING AN INTEGRALMANAGEMENT SYSTEM FOR THE CORPORATERESPONSIBILITY POLICIES AND ACTIONS THAT THECOMPANY HAS BEEN ACCOMPLISHING ALL ALONGUP UNTIL NOW.NH Corporate Responsibility 200615
NH Corporate Responsibility 200616The Global CompactAs a result of the process undertaken by thecompany to foster its responsibility andfocus on it in 2006, NH Hotelesembraced the United Nations GlobalCompact, a commitment to 10principles that the company isincorporating into its strategy andoperations with a pledge to implantthem gradually. Code of ConductIn July, 2006, the Management Committee approved the new NH Hoteles Code of Conduct to promote some of the sameguidelines for action in a diverse and multi-cultural staff. The fundamental principles and summary of the main aspects itcovers are as follows:1. Ethics and Integrity1.1. Compliance with Prevailing Law1.2. Independence of NH Hoteles Personnel1.3. Election and Supervision of Suppliers1.4. Service to Clients and Suppliers 1.5. Acceptance of Fees1.6. Use of Corporate Funds and Assets1.7. Conflicts of Interest and Exclusivity1.8. Participation on Administrative Bodies1.9. Prevention of Occupational Risks1.10. Consumption of Alcohol and Drugs2. Absolute Integrity2.1. Shareholders2.2. Bribes3. Constant Respect for Persons, the Surroundings and OurCompetition3.1. Fulfilment of Commitments3.2. Absence of Harassment3.3. Environment3.4. Rules on Tobacco4. Equality of Rights and Opportunities4.1. Equality of Opportunities and Fostering Diversity4.2. Promoting the Balance between Personal and Professional Life5. Transparency5.1. Transactions Made at NH Hoteles6. Confidentiality and Data Protection6.1. Confidentiality of Information6.2. Data Protection6.3. Confidentiality towards CompetitorsPrinciple OneBusinesses should support and respect the protection of internationallyproclaimed human rights.Principle TwoBusinesses should make sure that they are not complicit in humanrights abuses.Principle ThreeBusinesses should uphold the freedom of association and the effectiverecognition of the right to collective bargaining.Principle FourBusinesses should uphold the elimination of all forms of forced andcompulsory labour.Principle FiveBusinesses should uphold the effective abolition of child labour.Principle SixBusinesses should uphold the elimination of discrimination in respect ofemployment and occupation.Principle SevenBusinesses should support a precautionary approach to environmentalchallenges.Principle EightBusinesses should undertake initiatives to promote greaterenvironmental responsibility.Principle NineBusinesses should encourage the development and diffusion ofenvironmentally friendly technologies.Principle TenBusinesses should work against all forms of corruption, includingextortion and bribery.
NH Corporate Responsibility 2006177. Client Orientation and Vocation of Service7.1. Client Orientation8. Continuous Improvement / Teamwork8.1. Teamwork8.2. Fostering Innovation8.3. Efficient Use of Resources8.4. Internal Coordination9. Use of Business Computer Tools9.1. Appropriate UseThe complete version of the Code of Conduct is available for allemployees on the companys IntranHet and has been published in5 languages (Spanish, French, Dutch, German and English). Thecode, which has been implemented in the 21 countries in which thecompany operates, incorporates an application procedure thatincludes an information and non-compliance reporting system withthe applicable sanctions. This system offers all employees theopportunity to look up or send information on conduct that iscontrary to code by letter or email through the electronic mailboxcreated for that purpose and which can be accessed through thecorporate IntranHet.Employee of NH Düsseldorf City NordDüsseldorf Germany
3Employees of NH Berlin-MitteBerlin Germany
3Principles governing this Annual ReportNH Corporate Responsibility 200619Regarding definition of the reports content, it attempts toembrace NH Hoteles activity on global level during the year2006. In some specific areas the company is making a partialreport, in which case the reason is explained along with whichpart of the company the data, policies or programs beingdeveloped in the corporate responsibility sphere refer. For NH Hoteles, preparing its first annual report on corporateresponsibility means a dynamic process of information sharingand the participation of different company directors.Steps followed in the preparation of this report have been thefollowing: Introduction of the objectives for preparing the first AnnualReport of Corporate Responsibility to the Corporate-LevelMonitoring Committee, which brings together the differentareas of the organisation. Formal request for information on policies and actions ofresponsible value that might have been developed over theyear. The Corporate Responsibility Department made this firstrequest for information to every corporate area and to theCorporate Responsibility Managers of the Business Units. The holding of interviews with each person responsible forrelations with strategic stakeholders and/or areas for thepurpose of qualitatively obtaining information we consideredmaterial to public accountability on sustainability. Sending the report to the Board of Directors, President,Management Committee and Corporate Directors once it wasedited but before its publication for final approval that therelationships with stakeholders and/or areas of theirresponsibility have been faithfully reflected. The InternalAuditing Committee and Global Reporting Initiative, VersionG3, Level C, have verified the published data.NH HOTELES HAS PREPARED THIS ANNUAL REPORT BYFOLLOWING THE GENERAL GUIDELINES ESTABLISHED BYTHE GLOBAL REPORTING INITIATIVE (GRI) IN ITS G3 VERSIONCONCERNING CONTENT DEFINITION AND QUALITY OFREPORTS ON SUSTAINABILITY.
NH Corporate Responsibility 200620MaterialityParticipation of stakeholdersSustainability ContextExhaustivenessBalanceComparabilityAccuracyPeriodicityClarityWhat is significant, important, relevantand has impact on the subject of ouractivitys responsibility and sustainability.Identification of groups and properresponse to their reasonableexpectations and interests.Manner in which the organisationcontributes to development at a local,regional or global level.Scope, coverage and time to which thereport refers. Reasonable andappropriate presentation of data,related to quality.The report should reflect both positiveand negative aspects and allow areasonable evaluation of the companysperformance.The report should allow an analysis ofthe evolution and changes.The report should be sufficiently preciseand detailed so that the organisationsperformance may be evaluated.The report will be presented on timeand by following a periodic calendar.Information should be shown in anunderstandable and accessible form.Through a consultation process with the companys chief executives,NH Hoteles has outlined a classification for relevant topics onresponsibility, which are included in this Annual Report.NH Hoteles has begun a process of involving the strategic publicthrough consultation with managers in charge of their relations sowe could create this Annual Report.NH Hoteles has specified this context in the Annual Report throughthe Vision of Sustainability and different company approaches to itsperformance in economic, labour and other areas.This companys first independent Annual Report on CorporateResponsibility encompasses the 2006 year except for specificactions, which are noted. This Annual Report also refers to thecompanys worldwide activities. It provides partial and concreteinformation on specific aspects.By creating this first Annual Report on Corporate Responsibility,NH Hoteles pledges to report future data related to the comingyears that allow such evaluation.By creating this first Annual Report on Corporate Responsibility, NH Hoteles pledges to report future data relating to the comingyears that allow such evaluation.As a first report this Annual Report has tried to follow a reasonableorder for relations with different public groups who form the primaryareas of company responsibility.NH Hoteles is committed to being accountable on an annual basiswith this being its first Annual Report on Corporate Responsibility.The Annual Report has been internally reviewed by the variousdepartments and managers who have supplied information toguarantee its clarity. It has also been reviewed by the Board ofDirectors, the President and the Managing Committee. The InternalAuditing Committee and GRI have verified the published data.Principles Related to Report QualityPrinciples Regarding the Definition of this Report's ContentsEXPLANATION OF THE PRINCIPLEACCORDING TO GRI G3HOW WE ENSURE THIS PRINCIPLE