New image 9 NH Annual Report 2006 53

NH Hoteles introduced a new image at the beginning of this year. The chain is showing a new corporate colour, sky blue, which attempts to give the brand a tone that is more in line with the company's strategy to also reach out to the leisure customer without giving up its corporate customers. Since January 2007, NH Hoteles has begun to implement the new image in practically all of the hotels, which will be finalized in an estimated period of only 6 months. The main elements are, accompanying the already classic NH initials that define its logo, the new light blue colour, the renewal of the set of all the graphic parts that make up the group’s corporate image and the creation of new communication formats within the hotels. The new group image is based on hand-drawn lines, which are superimposed over real images, and symbolise the personal labour and closeness that characterises the company, beyond management capability and professionalism. Thus, each part contributes personally to describing a new tone of communication between the company and its customers, which after all is communication between people. It is a new letter of introduction that brings together the company’s corporate values. This brand evolution goes beyond the simple renewal of the company’s graphic representation and fully commits itself to the management of the “customer experience” within the hotels. As a new evolution of communication formats with the customer, NH Hoteles has developed a set of different messages intended to improve the customer’s stay. New and small details, “messages” that in some way make up an authentic quiet conversation between the hotel and the customer and that contribute to creating a new NH environment within the hotels. Improving the classic uses of the hotel sector with regards to the objects and daily actions, television, check in, menus from its restaurants and cafeterias, welcome and information messages, everything, including the very keys of the rooms or the coasters, are now elements that seek out closeness with the people and transmit an authentic desire to please the customers and to make their stay a unique experience. The NH brand image has maintained a path of success that has led it to a place of leadership within the business hotel industry. Without giving up its identity and solid nature, now is the time to grow and to expand its horizons to the development of other segments such as leisure and vacations. It is also the moment to change the register and tone of communication with customers. With this new image, the brand becomes more flexible, close, leaving sobriety behind to evolve into more cheerful, personal and most of all, closer colours. NH Annual Report 2006 54 New directory of NH Hoteles

NH Annual Report 2006 55 New Webpage The customers' stay at NH Hoteles often begins by visiting our Webpage. For this reason, the company has incorporated new functionalities that make the new Website a more friendly and useful environment, where the user can enjoy the best experience, thanks to new developments such as: different search types through an innovative system (by proximity to the address, proximity to a point of interest, services, price chart), interactive maps, personalised "à la carte" sections, or subscribing to the NH Hoteles bulletin, amongst others. Reserving through the www.nh-hotels.com Webpage is now easier and more practical than ever. New Website of NH Hoteles