NH Annual Report 200674Currently the successful customer program of NH World (NHW)exceeds 450,000 members, two and a half years after its launch inSeptember 2004.The most relevant customer segmenting programs alreadyavailable are: customers, NH Hoteles shareholders, public officers,journalists and sport clubs, not to mention the NH Hotelesprogram for employees, who make up 10,000 people.At the moment, 12% of the NH Hoteles customers already belongto the NHW customer program, representing more than 20% of thebusiness from individual customers from the chain. The repeatingratio of the NHW members, i.e. the number of times that acustomer goes to a NH Hoteles establishment, is 2.5 times that ofthe average customer of the company. In addition, the averagebilling of a NHW customer is 30% higher than that of the averagecustomer.More than half of the NHW members have remained active overthe last year, especially in the Internet environment.Furthermore, the NHW program includes by customers of nearly 30different nationalities, with higher percentages of Spanish, Germanand Dutch customers, with mainly customers in the first years oftheir professional life (20-40 years).The launching of the Club de Privilegios was launched during 2006,a new on-line environment that brings together advantages forNHW members, with alliances with top brands that offer themexclusive benefits, prize draws, invitations to events or exclusivepromotions.Nearly 300 companies and associations are members of the NHWprogram, associated with its corporate agreements with NHHoteles, which generate significant billing increases, both in theprofessional and leisure categories.NH City & TowerBuenos Aires – Argentina
