Last September 2006, the first Nhow hotel of NH Hoteles openedin Milan. The Company has developed a new and exclusivecategory of contemporary hotels, a laboratory of trends thatincorporates the new philosophy of modern living: technological,creative and luxurious.Nhow reinterprets spaces, times and services in such a way thatthey surround the customers as soon they enter in the hotel, fromthe hallway to the rooms. Choosing Nhow means becoming part of a community, a way ofliving in comfort and up to the minute. As a synthesis of a newconcept of living, Nhow offers quality never seen in hotel service.This concept attempts to become the reference for the mostinnovative cultural, social and artistic movements of the largeglobalized urban centres that are in constant transformation. MilanThe first Nhow hotel is born in Milan, the capital of fashion anddesign. The city represents the engine and pulse of the country, acity that is erected as a meeting point of trends. The city hostssome of the most representative artistic and cultural events of theinternational scene. All this makes Milan the emblem ofcontradictions, between classic and modern, between trends andthe most retro style, a city where everything lives together, fromthe most avant-garde to the most underground.The hotelNhow Milan is located on Via Tortona 35, a strategic locationbetween main internal and external arteries of the city. The hotelrepresents one of the most important projects of Milans industrialrenewal. The Tortona & Navigli area has become, in very few years, thefashion district of the city with a lively and fervent atmosphere,both in the day and night time, full of charming restaurants, bars,showrooms as well as design and photography studios. The hotel islocated just 12 km from the Linate airport, 2 km from the neuralgiccentre of the city and from the Milan Trade Fair.The famous designer Matteo Thun and the architect DanieleBeretta have united their efforts and talents to create a hotel wherethe guest is left everything but indifferent. Nhow changes the architectural and space distribution in order tomake their socially model. The hotel represents an authenticcontainer of experiences that is ready to surprise you at everyglance, movement or thought, exceeding any expectation. Nhowintegrates the individual into the most avant-garde movements ofcurrent society, a meeting point of the most dynamic travellers.The 249 rooms of the hotel, divided into 4 floors, are conceived asvital autonomous and modular spaces, providing solutions neverseen before for the maximum enjoyment of the stay. Spaces in movementFrom the time they enter the hotel, customers are surprised uponfinding a space that joins trends and awakens the senses. Due tothe special relationship of Nhow with the world of art and fashion,the common areas of the hotel such as reception, the lobby or theexit from the elevators, among others, become environmentalspaces in constant transformation due to original design objectsand pieces of art. Nhow's Art Management renews the artistic and cultural offer every3 months, creating an environment that is always new concealingnew discoveries around every corner. These spaces are intendedfor housing the works of art from established artists and newdesigners, who allow their works to be displayed thanks toagreements with the main design houses and international artgalleries. The hotel becomes a showroom for the most daring and avant-garde creations, where all displayed elements are for sale. NH Annual Report 200658
NH Annual Report 200659EventsGiven the configuration and design of the building, the hotel canhost all types of events such as fashion shows, companypresentations, publishing events, film shootings, photographysessions or private parties. FlavoursThe Nhow restaurant is a space with its own philosophy, whichattempts to go beyond the boundaries of taste, a true workshop ofhigh creative cuisine. Nhow has invested in innovative cuisine based on Mediterraneanculture, rich in flavours, with surprising presentations and withoutneglecting the health of the customers. Its cuisine is based on themost advanced culinary techniques, mixed with the most traditionalflavours, is a conjunction that will not cease to surprise the customeron each new occasion.Nhow - Milan Italy
NH Annual Report 200660NH Hoteles has 20 nhube establishments open in Spain,Germany, Austria, The Netherlands and recently in Mexico. Since2006, the company has incorporated 5 "nhube" spaces to thechain, investing in environments that bring together the restaurant,leisure and relaxation service of the hotels. The new nhube areasare located in Spain (Valladolid and Barcelona), in Germany(Stuttgart) and in Mexico (Santa Fe). Nhube comfortably combines a lounge, dining room, bar-cafeteria and even a library, a multifunctional space where youcan enjoy while watching television, browse the Internet, play andlisten to music, eat, drink and relax at the same time.The gastronomic offer of nhube, designed by the prestigiouschef Ferran Adria, is based on simple food prepared with thehighest quality ingredients, which are combined with a decorativesurrounding that stands out for its neutral colours, natural fabricsand careful lighting in its different environments.Currently, after the success of the nhube concept, NH Hoteleshas signed four projects to incorporate new spaces in Spain, Cubaand Mexico.nhube of the NH Stuttgart AirportGermany
NH Annual Report 200661NHUBETOTAL OPEN NHUBE SPACES20TOTAL NHUBE SPACES PLANNED (UNTIL APRIL 2007) 4Open in SpainNH BALBOA MADRIDMarch-03NH CARTAGENA CARTAGENAFebruary-04NH SAN SEBASTIÁN DE LOS REYES MADRIDApril-04NH PACÍFICO MADRIDJanuary-05NH CENTRAL CONVENCIONES SEVILLEJanuary-05NH ALCORCÓNMADRIDMarch-05NH SANT BOI LLOBREGAT BARCELONAJuly-05NH PLAZA MAYORLEÓNJuly-05NH PARLA MADRIDSeptember-05NH ALICANTE ALICANTESeptember-05NH MERCADERMADRIDOctober-05NH BALAGO VALLADOLIDJanuary-06NH NUMANCIABARCELONAMay-06NH CONSTANZA BARCELONAFebruary-07Total nhubes open in Spain14Open in GermanyNH FRANKFURT AIRPORT FRANKFURTDecember-04NH NÜRNBERG CITYNUREMBERGOctober-05NH STUTTGART AIRPORTSTUTTGARTMarch-07Total nhubes open in Germany3Open in AustriaNH VIENNA AIRPORTVIENNADecember-05Total nhubes open in Austria1Open in The NetherlandsNH DEN HAAG THE HAGUEJuly-05Total nhubes open in Holland1Open in MexicoNH SANTA FE SANTA FEFebruary-07Total nhubes open in Mexico1Firmados en EspañaLocationPlanned OpeningSigned in SpainNH SANTA CRUZ TENERIFESANTA CRUZ DE TENERIFE2007NH VIRGEN DEL PUERTOMADRID2008Total nhubes signed in Spain2Signed in CubaNH PARQUE CENTRALHAVANA2007Total nhubes signed in Cuba1Signed in MexicoNH GUADALAJARAGUADALAJARA2008Total nhubes signed in Mexico1ABIERTOSOPENLocationOpening DateSIGNEDLocationPlanned Opening
NH Annual Report 200662FAST GOODThe food already well-known as the new restaurant culture createdby NH Hoteles with the collaboration of Ferran Adrià, isconsolidating as a gastronomic phenomenon that began in 2004.Currently, the company has 7 "Fast Good" establishments open,five in Madrid, one in Las Palmas de Gran Canaria and one inSantiago de Chile. The company is also planning to open a further3 restaurants in Madrid, Valencia and Barcelona (Spain).The unprecedented success of the Fast Good phenomenon isreflected in the wide spread acceptance of the concept byconsumers at all the restaurants open in 2006.In addition, during the second quarter of 2006, "Fast Good" hasreached agreements with prestigious brands with whom it sharesthe same target market, which have helped with the positioning of"Fast Good" as a quality brand, as well as greater knowledge ofthe brand in different channels.Fast Good takes offFast Good currently designs two sandwiches from the paid menuon IBERIA planes for mid-range flights (flights up to four hours).Fast Good has a significant brand presence of this menu, whichhas promoted the knowledge of "Fast Good" among internationalcustomers of the airline company. FAST GOOD OPEN ESTABLISHMENTS CountryLocationAddressFast GO StoreSpainMadridC/ Padre DamiánMadrid C/ Juan BravoYESMadridC/ OrenseYESMadridC/ Fuencarral*Alcobendas (Madrid)C/ Anabel SeguraYESLas Palmas de Gran CanariaC/ Simón BolívarYESChileSantiago de ChileC/ Isidora GoyenecheaFAST GOOD SIGNED ESTABLISHMENTS (up to April 2007)CountryLocationAddressFast GO StoreSpainMadridC/ TetuánYESValenciaGran Vía Marqués del TuriaYESBarcelonaC/ BalmesYES*Cold food point of sale only
NH Annual Report 200663Fast Good, C/ Juan BravoMadrid - Spain
CASINO DE MADRIDDuring 2006, the Casino de Madrid has continued to reap rewardswith the help of the popular chef Paco Roncero. Among the awardsthat have been given to the Casino de Madrid or its personnel arethe following: Best Madrid Restaurant 2006" in the 4th edition of the Luna deMetrópoli Awards (El Mundo Newspaper). Sánchez Cotán Award 2005 to the Terrace of the Casino for theBest Restaurant Menu Design". Paco Roncero: Award to the Best Future Chef by theInternational Gastronomy Academy, and National GastronomyAward to the "Best Kitchen Manager", granted by the SpanishGastronomy Academy and the Cofradía de la Buena Mesa. Award to the Best Future Sommelier by the InternationalGastronomy Academy to Maria José Huertas (Sommelier of theCasino de Madrid).Among the most relevant events in the past financial year, theCasino de Madrid has inaugurated the Taller InNHova, whichattempts to research and develop new gastronomic projects.From the hand of Ferran Adria, the gastronomic consultant of theCasino, La Terraza has become one of the most emblematicrestaurants in Madrid (Spain) over the last years. The recognition ofthe high quality and service of this exceptional location is currentlyreflected in the classification of the most prestigious gastronomicguides: Michelin Guide: 1 star; Gourmetour Guide: 9; CampsaGuide: 2 suns.NH Annual Report 200664Casino de MadridMadrid Spain
NH Annual Report 200665Elysium Travel & Beauty SpaElysium Spa, the wellness line of the NH Hoteles, has opened twonew centres in 2006 within Terminal 4 of the Airport of Barajas inMadrid (Spain). The new Elysium Travel Spa and Elysium BeautySpa centres are pioneer establishments for these kinds of traits inairports throughout Europe.These establishments try to reconcile personal well-being with thelong waiting times and tiredness brought on by going throughairports. Under a unique and innovative wellness model, ElysiumTravel & Beauty Spa meets the personal health needs of thetravellers. On the other hand, Elysium Travel & Beauty Spa seeks toreposition travelling habits, by making the passing through theairport a part of the trip enjoyment.Elysium Beauty Spa is located in the billing area of the newTerminal 4 of the Airport of Barajas, in Madrid (Spain). On the otherhand, the Elysium Travel Spa is located at the T4 Satelliteterminal, just next to the Iberia VIP room. The two centres aremade up of an esthetic area where a wide range of services areoffered and a boutique area selling high-quality cosmetics with themost exclusive brands on the market. Elysium, Quality GuaranteeThe quality and exclusivity of the Elysium Spa is backedinternationally by the Conde Nast Johansens award forexcellence, granted to the first Elysium centre located at the HotelAlmenara de Sotogrande (Spain), recognised as The MostExclusive Hotel Spa of Europe. In addition, NH Hoteles hasanother two complete Elysium Spa Centres in Madrid and Marbella(Spain). Elysium Travel Spa at the airport of MadridMadrid Spain