6   Strategy strategy 32

NH Central Convenciones - Seville (Spain) 33 NH Hoteles is focused on continuing to combine growth and profitability. Following its entry into Hungary, Rumania and Italy in 2004, and the UK and France in 2005, NH Hoteles is pursuing its European expansion plan, especially in Italy and in markets where it does not currently operate and which will help to boost its leadership in the European urban hotel sector, where it ranks third. Furthermore, the company expects to grow in the resorts segment, mainly in the Caribbean, and in the real estate market, with a model along the lines of Sotogrande.