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CONSOLIDATED FINANCIAL STATEMENTS 2004
NH Hoteles has continued its strategy aimed at creating a strong Pan-European brand. Thus, this year NH has moved into the hotel
business in Italy and has just signed agreements to start hotels in two more countries, the United Kingdom and Romania.
Furthermore, negotiations have begun through Sotogrande, S.A. to expand its activity in golf and luxury hotels in Europe (Italy) and
in the Caribbean.
At the end of 2004 NH Hoteles was already present in 18 countries, with 241 hotels and 35,022 rooms. 30% of the rooms in the chain
are owned, 59.3% are leased and 10,7% are operating under management agreements.
Since 1st January 2004, 6 hotels, with a total of 830 rooms have been opened. Four of these are in different urban areas in Spain, one
is in Sotogrande and one in the Italian city of Mestre, near Venice.
NEW PRODUCTS
Given the kind of business the Group is engaged in, no capital expenditures have been incurred in Research and Development.
The expansion of the nhube areas in NH hotels is now a fact. After the success of the first nhube, opened in 2003 in the NH Balboa
in Madrid, in 2004 this innovative idea has been consolidated and five new nhubes have been opened, at the Hotel NH San Sebastián
de los Reyes on the outskirts of Madrid, in NH Viapol in Seville, in NH Cartagena, in NH Vienna Airport and in NH Frankfurt Airport.
A further 12 new nhubes are planned to be opened in 2005, in hotels in The Netherlands, Germany, Mexico and Spain.
This was also the year the Spa Elysium began operating, to consolidate the offer of leisure and relaxation for our guests, aimed at
sport, health and innovation.
In the area of cuisine, in 2004, the first Fast Good was opened. It offers simple, innovative, top-quality fast food. This new product
has, like the nhube, come out of cooperation between Ferrán Adrià and NH Hoteles.
Furthermore, the implementation of the back-office system in all the business units has been completed. Work has now begun, based
on the standardisation of the system and work methods, on centralising administration so as to improve productivity, in particular in
cities where we have a large number of hotels, such as Madrid (where the prototype has been developed), Barcelona
CONSOLIDATED DIRECTORS' REPORT