Ferran Adrià
NH Hoteles opened the first “Fast Good” in March
2004. More than a new restaurant, this is a new
concept and a new gastronomic culture that offers fast
food of the highest quality. It came about after
NH Hoteles, with the collaboration of prestigious chef,
Ferran Adrià, conducted an in-depth study of the
hotel and restaurant world. It is worth mentioning that
the excellent relationship between Ferran Adrià and
NH Hoteles began over four years ago. The first “Fast
Good” opened in the NH Eurobuilding in Madrid has
been a remarkable business, media and cultural
success. What was born as an innovative concept
within the international gastronomic offering has now
become an unprecedented success with demand that
surpasses all expectations.
After the success of the first “Fast Good” in Madrid,
NH Hoteles and the prestigious international chef,
Ferran Adrià, hailed by the New York Times and
Le Monde as the most innovative chef of modern
cuisine, have begun to expand the business in Spain
and other countries.
The second “Fast Good” operated by the company
opened in Santiago, Chile, in March 2005. NH Hoteles
and a group of Chilean investors came together to
launch “Fast Good” in Latin America. The “Fast
Good” expansion plan in Latin America encompasses
the opening of new outlets in different parts of
Santiago and other cities in the country, as well as in
Argentina, Peru, Mexico and other markets on the
American continent.
“Fast Good” is targeted at the health-conscious
customer who wants to eat quality food but is pressed
for time and it is an alternative and intermediate
proposal between regular fast food and fine dining.
“Fast Good’s” gastronomic offering is simple and very
innovative, as it incorporates ingredients that had
hitherto only been used in fine dining into traditional
fast food dishes, enabling customers to enjoy a simple
hamburger made with the best beef and very special
seasoning.
The atmosphere at “Fast Good” outlets is casual,
thanks to the bright colours used like apple green,
fuchsia and intense blue lamps. A colour combination
that prevails throughout the restaurant, from the
"lollipop" device used to identify dishes and on which
the meals are served, to the logo on the tableware, the
comfortable and modern seating, lamps, windows, etc.
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FAST GOOD – SUCCESS AND EXPANSION
8
The new gastronomic culture conceived with the collaboration of Ferran Adrià has
achieved overwhelming media success and the concept is now being expanded
elsewhere. A simple, high quality offering in innovative surroundings
< Fast Good - Madrid (Spain)
