NH Budapest (Hungary)
Once the integration and cost-cutting measures have
been accomplished, and the company debt reduced,
NH Hoteles is ready to continue growing in order to
maintain its leadership position. The company is now
looking for profitable growth in markets where it is
already present, as well as in new markets. The chain
can be expanded via a piecemeal approach, which
involves incorporating individual hotels, or through
incorporating small hotel chains. The expansion team
is currently in the process of studying several projects
in different markets.
A PAN-EUROPEAN
PROJECT:
In Europe, NH Hoteles aims to improve its leadership
position in city hotels by applying two expansion
models:
- A first model that is applied to markets or economies
where there are different areas of interest to
NH Hoteles within the same country. This is the
approach in markets like Spain, Italy, Germany and the
Netherlands.
- A second model implemented in countries where
there have hitherto only been one or two main regions
of interest to the company, which is the case of
Romania and Hungary, etc.
Specifically, expansion policies are concentrated on:
SPAIN: Considering that the company has now
covered practically the entire country, NH Hoteles
hopes to take advantage of any opportunities that
may arise and strengthen its presence in locations
where market share is still low.
GERMANY AND THE BENELUX: The chain plans to
strengthen its presence in these markets, especially in
Germany where it intends to increase its market share.
NH Hoteles ranks third among city hotel chains in
Germany and first in the Netherlands.
EXPANSION
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Europe and Latin America are two key markets for expansion and NH Hoteles aims to
improve its leading position in Europe and continue growing in Latin America and
Mercosur
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