Gabriele Burgio, Chairman & CEO of NH Hoteles
< NH Palacio de la Merced - Burgos (Spain)
Dear shareholders,
Once again, I am addressing you to inform you about
NH Hoteles main innovations in 2004 and to give you
an insight into the companys strategy for 2005.
After two years of internal integration and adaptation
work, NH Hoteles is today a uniform and consolidated
company with a single work method for internal and
customer operations. During the last year, we
completed the first stage in the process of unifying
systems, which means that all of the hotels, from
Mexico and Argentina, to Germany and Romania, now
have access to the same information on customers,
rates, promotions, and innovations and can, therefore,
offer a uniform service in all markets.
This integration will also enable the company to take
advantage of synergies to increase sales and achieve
significant cost savings. In addition, efforts in the area
of training and communication mean that the chains
12,600 employees now have a single work culture,
which undoubtedly results in a better service to our
customers.
On the other hand, at NH Hoteles we have continued
to innovate and create concepts and services for our
clients. The launch of the loyalty programme
NH World is noteworthy, an intelligent programme,
pioneer in the hotel industry, flexible and speedy, and
with which the company wishes to offer a better
service, adapted to customers needs and providing
important membership advantages.
Fast Good, a concept created by NH Hoteles and
Ferran Adrià, was the chains star launch in 2004.
This is a new gastronomic culture, an offer tailored to
todays client who does not have a lot of time to eat
but who wants to take care of himself and is looking
for the best quality. NH Hoteles has now begun to
expand Fast Good, after the enormous success of
the first establishment in Madrid.
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Of 2004, we can highlight NH Hoteles consolidation as an integrated company, the
launch of new products and innovative concepts such as Fast Good, leisure
offerings and the new web products, as well as our entry into the Italian market where
the chain has great potential
LETTER FROM THE PRESIDENT
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