19DEVELOPMENTS IN 2003NEW OWNERSHIP STRUCTURE 10SHAREHOLDERS AND FINANCIAL INFORMATION 102003 RESULTS 112003-2004 STRATEGIC PLAN 1301 DEVELOPMENTS IN 2003
10PONTEGADEA INCREASESITS HOLDINGIn July 2003, through his holding company Pontegadea,Amancio Ortega increased his stake from 5% to 10%. Thisevidences his strong support for NH Hoteles and he is nowthe largest shareholder.CAIXANOVA AND CAJAMURCIA ACQUIRE STAKESIN NH HOTELESIn November 2003, Hoteles Participados S.L, 50/50 owned bycredit institutions Caixanova and Cajamurcia, acquired a 5%stake in NH Hoteles.Accordingly, Hoteles Participados is now a core shareholder.The Investor Relations Department provides information forshareholders on NH Hoteles' strategy and gives feedback tothe company on shareholder preferences. Shareholders cancontact NH Hoteles by calling the shareholder hotline (+34 91451 9724) or by e-mailing investor.relations@nh-hotels.com.Shareholders can also access all relevant information via thecorporate website (www.nh-hotels.com).In addition to serving shareholders, the department is alsoresponsible for: Maintaining a stable shareholder base Contributing to the correct valuation of the share Generating market trust, by making the Company theprimary source of information Informing NH Hoteles management of investors' views The Investor Relations Department stepped up its activity in2003 and worked closely with the management team, not justto explain to shareholders the company's strategy andmanagers' stance with regard to the takeover bid but also tolisten to and incorporate shareholder suggestions. This effortto communicate with and listen to shareholders involved 5road shows in Europe and the US, more than 179 meetingswith fund managers, 41 with analysts, 3 conference calls to thefinancial market and 27 presentations. The company alsoparticipated in seven conferences.There are currently 32 financial analysts providing ongoingcoverage on the company and NH Hoteles is included in themost-widely distributed sectoral reports in the financialmarket.Hoteles Participados 5%Pontegadea 10%Free Float 65%NH HOTELES OWNERSHIP STRUCTURE(March 2004)C.F. Caja Madrid 5%FINAF 92 5%Management team 5%Bancaja 5%NEW OWNERSHIPSTRUCTURESHAREHOLDERS ANDFINANCIAL INFORMATIONNH Inglaterra | Granada (Spain) NH Amsterdam Centre | Amsterdam (The Netherlands)
11NH Hoteles earned a total of 50.86 million euros in 2003, afterregistering sales levels similar to 2002 (927.34 million euros).The company decided to use a large part of the extraordinarygains from property sales to accelerate amortisation of thegoodwill (40 million euros) generated on the acquisition ofAstron.EBITDA stood at 155.3 million euros, confirming the upwardtrend in 4Q03, since EBITDA fell 30.5% in 2003 as a whole,compared to a drop of 33.2% in the first nine months of theyear.The achievement of these objectives has enabled NH Hotelesto reduce debt by 28%, from 667 million euros to 478 millioneuros, placing it among the most financially solid companiesin the sector worldwide.The company made a considerable effort to reduce costs,leading to a 6.1% reduction in operating costs per availableroom.Considerable progress was made in cost-cutting, anotherstrategic objective. While the average number of rooms rose14.3% on 2002, the average number of employees rose by just6.9%.The hotel business contributed revenues of 870.5 millioneuros, up 0.4% on 2002. Sales in Europe increased by 0.9% to805 million euros. The German business registered thepoorest performance: like-for-like sales fell 12.4%.In Latin America, the hotel business performed very positively.Revenues in local currency rose 64% in Argentina, 46% inBrazil and 12.7% in Chile. Revenues in Mexico grew 0.8% inlocal currency terms.The decline in EBITDA was due mainly to the reduction in theaverage price per room. EBITDA fell 22.3% in comparablehotels in Europe but grew 8.7% in Latin America.Sotogrande also performed well: 56.88 million euros inrevenues from booked property sales and a record number ofcommitted sales yet to be booked worth 70.2 million euros,with a margin of 42.2 million euros. On 31 December 2002,sales not yet booked amounted to 34.8 million euros, with amargin of 15.9 million euros.The contribution to group EBITDA from the Sotogrande realestate business amounted to 31.56 million euros.2003 RESULTSNH Ciudad de Almería | Almería (Spain)
12FY 2003FY 200203/02NH HOTELES GROUP(millions of euros)(millions of euros)ChangeRoom revenues 515.74510.111.1%Food service revenues270.33266.971.3%Other revenues 84.3989.59(5.8%)Property sales and other revenues 56.8863.44(10.3%)TOTAL REVENUES927.34930.11 (0.3%)Real estate costs(15.39)(20.22)(23.9%)Direct management expenses(602.37)(564.98)6.2%MANAGEMENT PROFIT 309.57344.91 (10.2%)Leases and property taxes(154.24)(121.32)27.1%EBITDA155.33223.59 (30.5%)Amortisation and depreciation(79.44)(75.04)5.9%Write-down of Sotogrande consolidation difference(2.60)(3.43)(24.2%)EBIT73.30145.12 (49.5%)Financial result(29.94)(35.06)(14.6%)Equity-accounted affiliates0.83(2.90)(128.7%)Extraordinary results28.3627.931.6%EBT72.55135.09 (46.3%)Corporate income tax(16.92)(28.32)(40.3%)PROFIT before minority interests55.63106.77(47.9%)Minority interests(4.78)(21.11)(77.4%)NET PROFIT50.8685.66 (40.6%)Average number of shares119,532,898119,532,898NH HOTELES 2003 RESULTS:KEY FIGURES Source: Morgan Stanley and NH HotelesFINANCIAL STRUCTURE - DEC. 20030.0104080907060503020* Financial leverage defined as NetDebt/Market Capitalisation (%)84.745.24236.233.722.5NET BANK DEBT/EQUITY02000 2001 2002 20030.511.250,750,251.031.090.810.56
13NH Príncipe de la Paz | Aranjuez - Madrid (Spain)NH Hoteles' 2003-2004 strategic plan involves a number ofactions aimed at further consolidating the company's financialsituation and remunerating shareholders. Specifically, NHHoteles projects cost savings totalling 30 million euros from2005 onwards. The company already achieved significantsavings in 2003, increasing the average number of rooms by14.3% while the average number of employees rose just 6.9%.Accordingly, the employee/room ratio fell by 6.4% in the yearto 0.36.Another of NH Hoteles' commitments in 2003 was to freezelarge development projects, like those undertaken in recentyears, instead limiting investment to developing and openinghotels for which it already had signed contracts.Thirdly, one of the most important strategic decisions taken in2002 and 2003 was to optimise the chain's hotel portfolio. In2003, NH Hoteles proposed the sale of assets worth 182million euros which no longer conformed to the company'shigh standards. This figure was amply exceeded as NHHoteles obtained more than 200 million euros in 2003 and2004 (to date).NH Hoteles also decided to accelerate the sales process atSotogrande; as a result, it considerably increasing committedsales. Following the successful implementation of these actions, thecompany's net debt fell 28% to 478 million euros.Furthermore, NH Hoteles has decided to propose a dividendof 0.25 euros/share to the Shareholders' Meeting, breakingthe trend of recent years. The amount of the dividend is in linewith that offered by the majority of companies in the Ibex-35and, if approved, it will be paid following the Shareholders'Meeting.In 2004, the company will continue to focus on cost-cuttingand on optimisation of the hotel portfolio through the sale ofsome additional assets. NH Hoteles is keeping a close eye on the Italian market in orderto seize any profitable opportunities which may arise. Italy offersgreat potential to a company like NH Hoteles as its hotel sectoris highly fragmented. NH Hoteles also plans to continueexpansion in Mexico and it is currently studying variousopportunities there in addition to the management contractssigned with three hotels (two in Mexico City and one in Puebla)in recent months.2003-2004 STRATEGIC PLAN
14That's what makes NH Hoteles employees stand out from the rest. Efficient service and a friendly atmosphere. That's how we are and how we work.Find out for yourself at any of the 240 NH hotels in 16 countries.902 115 116 / www.nh-hotels.comWe make our mark as people.We make our mark as professionals.