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The NH Hoteles Group (www.nh-hotels.com) now ranks third
among Europe's business hotel groups. At the end of March
2004, NH Hoteles had 239 hotels in operation, with 34,458
rooms, in 16 countries in Europe, Latin America and Africa,
and 25 hotels under construction, which will add 3,598 new
rooms.
Following a phase of major acquisitions, NH Hoteles focused
firmly on assimilating and adapting to its new position in 2003;
considerable operating savings were identified and achieved,
and the hotel portfolio was streamlined, divesting
establishments that did not conform to NH Hoteles' concept
and service.
The company culminated the process of unifying the brand in
all the countries where it operates.
NH hotels stand out because of the quality of their services
and facilities, which are decorated to a uniform high standard
to appeal to all tastes and make customers feel at home. They
have the most advanced technology to enable customers to
communicate, work and relax. During the year, the company
implemented a combined back/front office system to enable
it to manage and consolidate results much more efficiently,
optimize sales force efforts and offer a better customer
service.
Early in March 2003, NH Hoteles inaugurated its first "nhube",
a pioneering experience in the hotel industry which was
conceived for the NH chain by prestigious restaurateur Ferran
Adriá, founder of El Bulli. In March 2004, the second nhube
was inaugurated in the recently-opened NH Cartagena hotel.
A further 25 nhube facilities are under construction.
INTRODUCTION
NH Palacio de Ferrera | Avilés (Spain)
